Who they are.
Attributes
ANIMA LABS.
How will you feeltomorrow?
Even you don’t know yet.
Human emotion is complex. And irreplaceable.
We learn what it means through everyday love.
Everyday love. AI that understands people.
The future we imagineBringing the invisible to life.
Our philosophy
There is value
in being human.
Joy can hold a little worry. Anger can carry love. The same event can feel different today than yesterday. Human emotion never fits neatly into a single word.Joy can hold worry. Anger can carry love. We value the feelings a single word cannot capture.
AI can create words about feelings. Your own feelings grow out of your experiences and relationships. We see value in those individual differences.
To build AI that understands people,
we begin with emotion.
The value of emotion in the AI era.
Beyond what we do,
what moves us?
Attributes tell us who someone is. Purchases and actions tell us what they do. Why it matters lives in their own feelings.Actions tell us what happened. A person’s own words and their context tell us why it matters.
As AI creates more information and expression, we want to pay closer attention to what people actually feel. Their own words, understood alongside events, relationships and time, offer a new way to understand people.
What they do.
Actions & purchases
Why it matters.
Feelings × events × relationships × time
It begins with love.
Love freely given.
Love we seek in return.
People and animals. People and people. The love we give, and the love we hope to receive. We begin with two relationships where emotion runs deep.People and animals. People and people. Two relationships where love runs deep.
People & animals
BONDA PAW
Keep a love that needs no words.
The joy of coming home. The wish to protect someone. A love that stays through absence. Family certificates, everyday memories, poems and storybooks hold life with a beloved pet.Keep the love you feel in family certificates, everyday memories, poems and storybooks.
Explore BONDA PAWAvailable on iOS · Android coming later
People & people
UCHIDAKE
Close to each other. Still much to understand.
We want to be understood. We want to say thank you. Sometimes the words won’t come. Reflecting with a partner AI and revisiting conversations can offer a new perspective on everyday life together.Find words for unspoken feelings through conversations with a partner AI. A starting point for understanding each other.
Explore UCHIDAKE (Japanese)A web beta for couples and partners
The value of emotional data
Turn everyday emotion
into lasting value.
Give invisible feelings a form. Grow human emotion and relationships into new value. This is the core of ANIMA Labs.
A feeling only they can have.
The love we give our pets. The wish to be understood by a partner. Through two products, everyday words and memories help us explore what feelings mean.
- 01
Emotion
Keep the feeling.
- 02
Context
Understand why.
- 03
Value
Create lasting value.
I would give you half my life, if it meant you could live longer.
BONDA PAW / ILLUSTRATIVE FEELINGFeelings×Events×Relationships×Time
Understand each person through relationships and time.Support peopleUnderstand societyHelp AI learn
Everyday emotion opens new possibilities.HOW EMOTIONAL DATA GROWS01 / 03
Emotion.
BONDA PAW / ILLUSTRATIVE FEELINGS
If I could give you half my life, I would. Please stay with me.
Love beyond words.
UCHIDAKE / ILLUSTRATIVE FEELING
You are the closest person to me.
I wanted you to understand me most.
From emotion, to context, to value.
Our vision
Deeper understanding.
Greater possibilities.
Understanding emotion, for people and society.
Support people.
Find words for your own feelings. Imagine how someone else feels. We aim to bring emotional understanding into rehabilitation and independent-living support, welfare and care, and children’s education.Bring emotional understanding into care, independent-living support and children’s education.
Care, support & educationMake value meaningful.
Beyond what someone chooses, understand what moves them. Knowing what people care about can help businesses make their products and services more meaningful.Understand what people care about, and help products and services become meaningful to them.
Customer insight & service designHelp AI grow.
Joy, sadness and feelings without a name. Learn from emotion in the context of relationships and time. Our long-term ambition is AI that understands emotion and responds with care.Learn from feelings, relationships and time to build AI that understands and supports people.
Research into emotionally aware AIOur long-term question
Could AI one day
have emotions?
Understand human emotion. Explore what might come next.
Everyday love is where we begin to imagine the future of AI.
Growing resonance.
In just a few months,
a wave of connection.
Love for family is moving people.
20K+
Social followers
≈9M
Cumulative content views
15+
Business & shop collaboration agreements
As of October 2026. Social metrics relate to BONDA’s Nikukyu no Kioku community. BONDA launched on iOS on 26 September 2026.
VOICES FROM OUR COMMUNITY
Writing down my feelings helped me make sense of them.
Feedback summarized from the founder’s recollections
A parallel exploration
Intelligence that grows
with experience.
Understand context. Take action. Learn from the outcome. REACH and EVOLVE explore intelligence that develops through work.Understand. Act. Learn. Exploring intelligence that grows through work.
REACH
Find the next meaningful connection.
Understand a company’s strengths and its prospects’ needs. Discover opportunities and prepare relevant approaches, with the goal of learning from each interaction.Understand each prospect, discover opportunities and prepare proposals. An AI designed to learn from responses.
Concept / REACH
Explore the concept demo (JP)Signals.
Find signals of change.
HIRINGEXPANSIONLAUNCH
EVOLVE
A website that evolves with its market.
Observe market changes and visitor behavior, refine the message and journey, then learn from the result. We explore how AI can help websites keep improving.Learn from visitors and the market. Refine words and journeys so a website communicates its value.
Concept / EVOLVE
Explore the concept demo (JP)Observe.
Observe the market and its visitors.
EVOLVE / WEB
Understand. Act. Keep learning.Business services (JP)
ANIMA Labs.
Bringing the invisible
to life.
We give invisible feelings a form, opening new possibilities for people and society. This is where ANIMA Labs. begins.Give invisible feelings a form. Open new possibilities for people and society. This is where we begin.
We bring together perspectives from media, creative work and business with AI implementation, building everyday experiences from Tokyo.
FounderN.Hiroko
About our organization & team (JP)Imagine what comes next.
A future with feeling.
Let’s build it together.
Partnerships, investment and media enquiries.
For those who share our curiosity.